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The AMC thirty fourth Avenue theater in New York reopens after COVID-19 closures, on March 5, 2021. AMC has ditched plans to cost extra seats with higher sightlines after opponents didn’t comply with alongside.
Evan Agostini/Invision/AP
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Evan Agostini/Invision/AP
The AMC thirty fourth Avenue theater in New York reopens after COVID-19 closures, on March 5, 2021. AMC has ditched plans to cost extra seats with higher sightlines after opponents didn’t comply with alongside.
Evan Agostini/Invision/AP
AMC Theaters is abandoning its plan to cost tickets primarily based on the place a buyer chooses to sit down.
In February, AMC mentioned it might comply with pricing fashions of different leisure venues, resembling arenas and stay theaters, in a program known as Sightline. Center seats could be a greenback or two extra, whereas entrance row seats could be barely cheaper.
However on Thursday, the corporate mentioned it was ending the initiative, as individuals have been nonetheless unlikely to e-book entrance row seats regardless of the decrease value. This made AMC’s costs much less aggressive out there, as opponents didn’t comply with swimsuit with the new value construction, the corporate mentioned.
“Sightline at AMC is not going to proceed on the present pilot places as soon as the take a look at ends within the coming weeks, and this system is not going to roll out nationwide,” it mentioned.
As a substitute, AMC mentioned it might pivot to testing new seats within the entrance row that will recline additional again to permit for a greater view.
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