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Meet B.Lo.
With a heroic humorousness, actor Ben Affleck poked enjoyable at his unimpressed have a look at final yr’s Grammy Awards … in a brand new business for Dunkin’ Donuts.
In 2023, when spouse Jennifer Lopez clarified that his mug of distress that grew to become a social-media meme was really Affleck’s “joyful face,” followers joked on-line that the “Gone Lady” star seemed like he’d fairly be at Dunkin’.
So, the donut chain seized the chance.
The spot that debuted throughout Sunday’s Grammy Awards begins with Affleck, 51, watching a cable information broadcast of himself and Lopez, 54, on the 2023 Grammys, with a header that reads, “The Boredest Man within the World.”
“He’s bored?,” Affleck broodingly says again to the TV. “No, learning. All the time watching. I may do this. How arduous can or not it’s?”
By “it,” we be taught, he means a music profession.
Affleck telephones someone and says he had a dream.
“I had give you some beats and then you definately had been like, ‘Possibly it’s best to put that on a report,’ ” the actor says. “I even had like a persona, like J.Lo or like B.Lo.”
As if in a “Rocky” montage, we then see Affleck wooing a music producer, working within the recording studio and stumbling by TikTok.
Then — right here’s the place the espresso chain is available in — he dons a gold chain with a frosted donut on it.
“They inform you you’re no good,” he says dramatically. “You’re a goofy, middle-aged, clumsy white man with no rhythm and you’ll’t sing on key. You’re not coordinated. Which means I can’t be a pop star? Underestimate Boston at your peril.”
Cambridge, Massachusetts-raised Affleck has teamed with the Massachusetts firm a number of instances earlier than.
This newest collaboration, with TikTok star Charli D’Amelio, comes simply over every week earlier than the discharge of his new movie starring Lopez, “This Is Me… Now: A Love Story,” in theaters Feb. 16.
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