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Did the ‘Barbie’ movie really cause a global run on pink paint? : NPR


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Margot Robbie stars within the live-action Barbie film, whose manufacturing reportedly required jaw-dropping quantities of pink paint.

Warner Bros. Leisure

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Warner Bros. Leisure

Margot Robbie stars within the live-action Barbie film, whose manufacturing reportedly required jaw-dropping quantities of pink paint.

Warner Bros. Leisure

As any Barbie fan is aware of, life in plastic is implausible — and in addition very pink.

A lot so, in reality, that the makers of the extremely anticipated live-action film say they worn out an organization’s total world provide of 1 shade of it.

“The world ran out of pink,” manufacturing designer Sarah Greenwood instructed Architectural Digest early final week.

She mentioned building of the expansive, rosy-hued Barbieland — at Warner Bros. Studios in Leavesden, England — had brought on a world run on the fluorescent shade of Rosco paint.

Rosco is understood for supplying the entertainment industry with merchandise like scenic paints, shade filters and different gear, together with sure tints specifically formulated for the display.

And it is now portray a fuller image of Greenwood’s feedback.

Lauren Proud, Rosco’s vice chairman of world advertising and marketing, instructed the Los Angeles Times on Friday that “they used as a lot paint as we had” — however that it was in brief provide to start with through the film’s manufacturing in 2022.

The corporate was nonetheless coping with pandemic-related provide chain points and recovering from the 2021 Texas freeze that broken essential uncooked supplies, she mentioned.

The freeze affected tens of millions of gallons of stockpile, in addition to the gear wanted to replenish it, Henry Cowen, nationwide gross sales supervisor for Rosco’s Dwell Leisure division, said in a 2022 interview with the Guild of Scenic Artists.

Even so, Proud, the corporate vice chairman, mentioned Rosco did its greatest to ship.

“There was this scarcity, after which we gave them every thing we may — I do not know they’ll declare credit score,” Proud mentioned, earlier than acknowledging: “They did clear us out on paint.”

And there isn’t any query about the place all of it went.

The principle movie trailer reveals a larger-than-life model of Barbie’s iconic three-story Dreamhouse (full with a walk-in closet and kidney-shaped pool with a swirly slide), her Corvette convertible and a utopian seashore city of cul-de-sacs and storefronts — all shiny pink.

Director Greta Gerwig aimed for “genuine artificiality” on all elements of the set, telling Architectural Digest that “sustaining the ‘kid-ness’ was paramount.”

“I needed the pinks to be very shiny, and every thing to be nearly an excessive amount of,” she mentioned.

Viewers will quickly be capable of see for themselves, when the film — which is marketed to Barbie lovers and haters alike — hits theaters on July 21.


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