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NetBase Quid

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Introduction

NetBaseQuid ability to collect data on the patient experience, enabled by the NetBaseQuid knowledge discovery platform, helps healthcare organizations improve their outcomes and care delivery. NetBaseQuid consumer market intelligence (CMI) solutions include aggregate consumer sentiment data and audience intelligence that provides insights into the demographics and psychographics of consumers. The NetBase Quid platform scales across the enterprise (e.g., in-home, long-term care facilities), clinical (e.g., hospitals, ambulatory practices), and popular media networks to collect real-time consumer data from various sources. Also, social media tools, including Wikipedia and Twitter, are integrated into the NetBase Quid platform.

One of the most critical business applications for NetBase Quid is collecting patient experiences, known in the healthcare industry as patient journey data. Patient journey data helps organizations identify opportunities to improve patient experience and care delivery across clinical episodes. By understanding critical moments of truth and errors in care, healthcare organizations can take action on all stages of the clinical process (e.g., pre-admission testing, admission, discharge), providing a better overall experience for patients and their families. The social media tools integrated into the NetBase Quid platform collect rich insights from many patient populations across diverse clinical situations.

Challenge

At the same time that organizations are looking for ways to improve patient experience, there is also an increased demand for insight into consumer sentiment. Some organizations are already gathering and analyzing data on consumer sentiment and behavior in social media. Still, these solutions are not designed to collect or process large volumes of mass amounts of data at scale.

Solution

NetBaseQuid is a knowledge discovery platform that uses data mining, text analytics, and natural language processing to collect and organize consumer perspectives on healthcare experiences. The NetBaseQuid forum contains patient journey data from multiple sources, including hospital discharge summaries, medical records, social media, consumer-generated content (UGC), and popular media such as television shows. Utilizing the NetBaseQuid platform, healthcare organizations can analyze consumer perspectives to understand better what experiences are most important for their patients.

The knowledge of healthcare consumers has been known to improve healthcare outcomes. Research shows that when patients are given objective information about their health, they tend to make better treatment choices, take better care of their health and report fewer medical errors.

Along with providing objective insight into the patient experience, NetBaseQuid’s knowledge of healthcare consumers provides healthcare organizations with opportunities to engage consumers better with their products and services. For example, social media data can pinpoint when specific promotional messages resonate most with a patient cohort to make adjustments on the fly. Celebrity endorsements can be leveraged for particular products when patient cohorts in that sector show a stronger affinity for a celebrity.

In addition, NetBase Quid’s knowledge of healthcare consumers enables organizations better to serve their consumers’ key demographics and psychographics. Organizations can refine their marketing strategies by targeting specific consumer segments based on their essential characteristics.

Business Benefits

Targeting: Consumer perspectives can refine marketing strategies by targeting key demographics and psychographic profiles of target segments.

Improved Quality of Patient Care: The knowledge of healthcare consumers has been known to improve healthcare outcomes. By understanding critical moments of truth and errors in care, healthcare organizations can take action on all stages of the clinical process (e.g., pre-admission testing, admission, discharge), providing a better overall experience for patients and their families.

Increase Convenience: By learning more about consumers and their preferences, healthcare organizations can provide more personalizable, convenient, and efficient services.

Cost Savings: Organizations can capture countless opportunities to improve care delivery and experience by understanding how consumers perceive their care. In a recent study sponsored by NetBase Quid, the majority of healthcare professionals in health systems around the world stated that quality of care improvement is directly linked to the ability to address patient concerns.

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